Tel Aviv

Vision as a Service


One-on-One Experiences In-Store

Glassworks is your vision specialist in the heart of Tel Aviv.



Dedicated to vision, our space is designed for the most important sense you have.

Eye Health


Above all else, the sustained health of your eyes is our number one priority.



Carefully curated, we bring you eyewear from the world’s best independent makers.



Your lenses are made in our in-house lab, ensuring quality from start to finish.

Space 01

A space dedicated to vision. Escape the Tel Aviv heat and explore our library of curated frames from around the world – cold drink or coffee in hand.

  • Eyewear Gallery
  • Experiential Technology
  • Events and Launches

Eye Health 02

Your eyes are a feat of biological engineering and they need to be taken care of. Our professional optometrists assess your eyes and share their findings in a language you can understand.

  • World-Class Treatment and Equipment
  • Easy-to-Understand Diagnosis
  • Refined Process and Environment

Collection 03

To truly appreciate a frame, you need to understand the maker. From the tales behind each brand to their technology and materials used, we know what makes every pair.

  • Independent Makers
  • Handmade and High-Tech
  • Spectrum of Materials and Styles

Lab 04

From lens selection to fabrication, our in-house laboratory is equipped with all the tools to individually customise your lenses and frames – with a fast turnaround.

  • In-House Lens Lab
  • Bespoke Lenses and Frame Detailing
  • Repairs and Up-cycling

Our Collection Sneak Preview

We bring you eyewear by the best independent makers from around the world.

Dabrach 01

Verbania, IT

Yuichi Toyama 02

Tokyo, JP

SoYa 03

Treviso, IT

lool 04

Barcelona, ES

KameManNen 05

Sabae, JP

Rigards 06

Hong Kong, HK

Portrait 07

Naples, IT

Tavat 08

Caniezza, IT

Edwardson 09

Geneva, CH

Nuiit 10

Torino, IT

Oh My Glasses 11

Tokyo, JP


California, US

Taking inspiration from Tel Aviv’s vibrant architectural heritage, energy and people.

Flagship Store

Our store, nestled on Nahalat Binyamin Street provides respite from the heat and noise. Look for the old stone hues of ancient Jaffa and Hebron, follow your nose (freshly brewed coffee awaits) or just look for the sign.

The White City

Founded in 1901, Tel Aviv is a UNESCO World Heritage Site. Nicknamed ‘The White City’, Tel Aviv offers one of the worlds largest and finest collections of buildings from the Modernist Movement in Architecture.


Flagship Store

Alex Nicholls Creative Director
Glassworks Concept Render

Set in a UNESCO listed ‘White City’ period building, we designed Glassworks, with more in likening to a cafe, bar or gallery than a conventional retail space.

Glassworks, Axonometric Drawing

Sensitive to the buildings intrinsic values, we maintained the existing grand proportions, high-ceilings, open plan, large windows and abundance of natural light to provide a casual and colourful space at home among Tel Aviv’s famous restaurants and bars.

We wanted the space to be inviting, a place to gather and relax and, an extension of Tel Aviv’s pedestrian, outdoors culture, a kind of interior plaza, a place for a coffee or a cold drink. Somewhere where both our staff and our clients alike would be happy to hang out.

Glassworks, Oil Painting

A minimal white steel structure houses our library of frames and delineates the functional areas whilst maintaining an open plan and a casual / flexible space. Gallery-style curation and museum lighting are used throughout to capture the details of individual frames and showcase our passion – independent eyewear. Our HQ also houses two examination rooms (one accessible), a lens cutting laboratory, office space and a large inventory and fulfilment area.⁠

Glassworks, Concept Model

“The optometry process is considered a treatment to look forward to beginning with a drink, cleanse, and refresh from the hot bustling city.”

Our optometry exam spaces (normally a clinical backroom) are a celebrated part of the spatial hierarchy to ensuring a pleasurable and relaxing atmosphere throughout the journey.

Glassworks, Optometry Space

The space is more intimate, to ensure an uninterrupted consultation with the optometrist in an environment with highly controlled lighting. Latest technology equipment is arranged sequentially and ergonomically. Refined processes, high ceilings and natural light ensure a non-traditional eye exam experience.

Glassworks, Plan

The white steel colonnade or Library pays homage to the ‘White City’ and the regional International Style, whilst the warm stone and plaster draw from the old stone hues of ancient Jaffa and Hebron. ⁠The use of exterior and durable materials enhances the sensation of public space and the continuation of the outdoor environment inside. The Architecture (like the eyewear) uses both traditional techniques and local craftsmen as well as innovative international building technologies for fixtures and fittings such as lighting, solar shading and optometry equipment. Where possible we employed local materials and craftsmen, all the tiles where custom specified and hand made in Tel Aviv and the various plaster techniques are typical of traditional Middle Eastern architecture.

Glassworks, Hero Plinths

As well as the fixed timber joinery and stone masonry, where possible we designed bespoke objects to improve the functionality and aesthetics of the store. We designed and fabricated bespoke timber glasses trays for easy transportation of frames to clients and to the lab. We also designed and cast in-house our 'hero' glasses plinths which double up as brand markers. We also worked with a local pottery workshop to collaborate for our hand basins and coffee and espresso cups.

This architectural process utilised a combination of both CAD for construction drawings and large scale hand drawings and models and paintings for both process, presentation and documentation.

Alex Nicholls Creative Director