Explore our library of carefully selected frames at our UNESCO-listed White City home on Nahalat Binyamin. Designed to highlight the details of each frame and showcase each brand respectfully, we created our space more like a gallery than a store.
Drink and try on
Over a coffee or cold drink, browse our collection, learn about materials, get honest advice, and hear how each frame made its way to Tel Aviv. Should you require an eye exam, our professional optometrists are on-site.
Events and Launches
Our space is ideal for hosting events. Join us in-store for launches, exhibitions, and community events – or chat with us to host something yourself.